Blogging. It's simple. It's cheap. IT WORKS!
So, you may be thinking that website, SEO, and social media are all necessarily expensive. That isn’t true if you take advantage of how those platforms all actually work! I have taken the time to understand that text works. Text is what the internet really is on the back side. The algorithms that run our online world don’t “see” they only read.
What does this mean for your business website? It means that if you site is packed with photos but not text your website will be lost on Google, Yahoo, Bing, and AOL. Blogs are the easiest, simplest, and cheapest way to drive your site up in the search rankings. Blogs are also easily AMP converted which means that the new Google indexing rules will prioritize your site over sites that don’t have AMP pages.
As with most good things though building your blog and seeing results take time. It will on average take 6 months to build your blog to the point that SEO recognizes and begins to regularly crawl your site. But, once you are begin to overtake your competition online it will be a fast track. Your competition won’t even know what happened!
The first thing I recommend any of my customers do is blog. Either blog themselves using a keyword list I provide or have me blog for your company. It must be done often and regularly. The internet is a vast place but you can point the search lights on your company with some elbow grease and determination.